FLSA Status: Exempt
Major Function
The Residency Counselor is responsible for representing the community to prospective residents. The Residency Counselor manages the occupancy process from first inquiry to receipt of deposit to move-in in relation to the representation, negotiation and promotion of the community to that individual.
Reporting Relationship
The position reports to the Marketing Director.
Duties and Responsibilities
Essential Functions:
a. Manages the occupancy process from first inquiry to receipt of deposit to move-in in relation to the representation, negotiation and promotion of the community to that individual.
b. Works with the prospective resident, family members and key influencers (physician, attorney, trust officer, as appropriate) to facilitate a timely and beneficial commitment to the community.
c. Responsible for the professional handling of all incoming inquiries.
d. Manages all information relating to the prospective resident/inquiry: communication with administration, communication with direct supervision and accurate documentation of all contact in the Leads Management System.
e. Promotes the occupancy process through ongoing contact with a prospective resident via telephone, personal visits, tours and home visit activities as appropriate.
f. Provides to the Marketing Director and Executive Director marketing planning information about opportunities or challenges, to be used in the development of strategies for maintaining optimal occupancy levels.
g. Fully understands and articulately represents all documents related to residency, including RA, DS, etc.
h. Staffs the office during established hours of operation, which may include evenings and weekends.
Non-Essential Functions:
a. Assumes responsibilities for personal work areas and maintaining areas in a presentable manner.
b. Performs specific work duties and responsibilities as assigned by direct supervision or administration.
Knowledge and Skill Requirements:
a. Must demonstrate excellent verbal and written communication skills and have the ability to communicate effectively with both large and small groups.
b. At least one-year experience in comparable marketing is preferred; education or experience in marketing, public relations, promotions or sales is desirable.
c. Strong interpersonal skills are essential.
d. Must have knowledge of and special sensitivity to the needs of the aging.
e. Must have the ability to work independently with self-discipline and self-motivation.
f. Skill in use of computer software including Word.
This job description is a general description of the duties and responsibilities of the position and is not to be interpreted as a complete list of the duties or requirements of this position.
